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| Czech Centres get new leader with “bold vision” |
| Prag, 04.12.2023 |
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| The Czech Centres, which promote Czech culture around the globe, have a new director general. Jitka Pánek Jurková, who for some years headed the Czech Centre in Brussels, says her priorities will include using the arts to promote values and tailoring the network’s activities to individual countries.“Of course public diplomacy is one of the most important tools which we have in international politics. And the Czech Centres – 28 of them – are a unique platform to show what Czechia is about, what Czech people, what we are able to craft, paint, sing, play. It’s important that this is also part of our diplomacy.”
From December 1 the Czech Centres have a new head, Jitka Pánek Jurková, who until recently led the branch in the Belgian capital Brussels.
“The predominant concern, I would say, of the Czech Centres is sensitivity to local context, and the needs of the audiences that you are working with. That being said, however, you still need to have a very solid strategic line of public diplomacy. I would be aiming to reconcile these two a bit paradoxical or contrasting needs and positions, in my position as director general.”
There are now more than two dozen Czech Centres on four continents around the world. The network, which comes under the Czech Ministry of Foreign Affairs, is tasked with promoting various aspects of Czech culture.
Foreign Minister Jan Lipavský outlines what he regards as the value of the soft power organisation, which is analogous to British Councils or Germany’s Goethe Institutes.
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