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| Proportion of Slovak groceries in stores drops to 44 percent |
| Bratislava, 30.06.2013 |
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| The share of Slovak grocery products on the shelves in Slovakia dropped from 46 percent to 44 percent, or by 2 percentage points year-on-year, in June 2013, according to a survey carried out by GfK Slovakia on behalf of the Slovak Food Chamber on a sample of 360 stores.
"The survey's methodology doesn't monitor the behaviour of customers and whether or not they buy Slovak products,” said Slovak Food Chamber president Daniel Poturnay on Thursday, June 27, as quoted by the TASR newswire. “The statistics already show that more than 60 percent of the products that customers purchase are Slovak. What we monitor is how much room is given [to Slovak products] on the shelves based on the business policy of retail chains. And we've seen for the third year now that the proportion provided on the shelves is smaller than the one chosen by customers when shopping.”
The proportion of Slovak products dropped in annual terms in hypermarkets from 47 percent to 45 percent, in supermarkets from 54 percent to 51 percent, in small shops from 67 percent to 61 percent and, finally, in the wholesale sector from 32 percent to 30 percent. According to the survey, the highest shares of Slovak grocery products can be found in the COOP Jednota retail chain (64 percent) and in CBA (57 percent), while the bottom spot was taken by Lidl (18 percent). In comparison to neighbouring countries, Slovakia has the smallest number of domestic foodstuffs available for sale in its stores (44 percent).
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Address : Euro-Brew Ltd., Hlboká 22, 917 01 Trnava, Slovakia
Tel. : +421 33 53 418 53, Fax : +421 33 53 418 52, E-mail : info@eurobrew.sk |
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