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| Traditional brands remain attractive |
| Bratislava, 27.12.2016 |
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| Slovak brands want to be closer to customers through innovations and high quality products.
A glossary of words as well as exercise related to this article are also published online.
No need for a spoon or fork. All Slovaks know that the traditional Treska is easiest to eat when you dip your roll in it.
Treska is the traditional name of Slovakia’s well-known cod salad with mayonnaise, which has been around since the mid-20th century.It is just one of many products that profit from the tradition of its brand, well-
known to all generations of Slovaks – along with Slovakia Chips brand potato crisps or the “miracle cream” Indulona.
“During the previous regime, Ryba became one of the best known brands of food products in Slovakia, particularly after it started producing cod in mayonnaise in 1954,” Michal Britvík, general director of the Ryba Žilina company, told The Slovak Spectator and specified that currently they produce more than 250 tonnes ofthe product monthly.
Back to origins
While the original “Treska” salad has a long history, its younger sister, bearing the “exclusive” attribute, went into production in 2001. It includes a 45 percent amount of cooked meat of Alaskan cod and does not include the artificial sweetener saccharin in the recipe, according to Britvík. In the recipe, they have also limited the content of chemical preservatives used since the 1990s. Thanks to that, the “Treska exclusive” is “not significantly different from the ‘socialist’ one”, Britvík noted.
Ryba Žilina is a member of the group PRETO, is its majority owner, which exports food to the Czech Republic and the UK. Currently, however, they only serve a small group of customers
there.
“Our aim is to grow also in this directionso that cod salad wouldn’t be only in specialised stores for Slovaks abroad, but to be much more accessible,” Britvík said.
Miracle cream
Indulona is another brand that all Slovaks are sure to know, and which has, like hoover for vacuum cleaners, for instance, become the general term in the Slovak language for hand creams. Its use among the population, however, far exceeds the simple function of a hand cream.
The cream is prepared based on a recipe by Slovak and Czech dermatologists from 1948. Laterin the 1950s it was attributed as being “a miracle cream”. Slovaks use it for everything, from protecting children’s cheeks from the frostto shoe polish.
odkaz na stránku
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Address : Euro-Brew Ltd., Hlboká 22, 917 01 Trnava, Slovakia
Tel. : +421 33 53 418 53, Fax : +421 33 53 418 52, E-mail : info@eurobrew.sk |
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