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Beer serves Europe and the rest of the world: EU sector’s renaissance continues
Brussels, 01.12.2017
With EU beer production rising above 40 billion litres for the first time since the economic crisis, The Brewers of Europe confirm that the growth trend continues for the EU beer sector at the 7th Beer Serves Europe event. A successful mix of world-leading multinationals, deeply-rooted regional breweries, and thriving SMEs, Europe’s breweries support the delivery of Europe’s 2020 Growth Strategy and contribute significantly to trade with the rest of the world. Addressing the Annual General Assembly of The Brewers of Europe following Beer Serves Europe VII, Vice-President of the European Commission Jyrki Katainen commented on the competitiveness, innovation and investment in the European Brewing sector and its contribution to job creation and trade. “Just the number of jobs created by beer in Europe – 2.3 million jobs at the last time of counting – is a testament to how beer can help create growth and prosperity in Europe as a whole”, said Pavlos Photiades, President of The Brewers of Europe. Dimiter Tzantchev, Bulgarian Ambassador to the EU said “European brewers are a valuable stakeholder in the promotion of high technological, environmental, social and health standards in society". He also highlighted the brewers’ commitments to marketing self-regulation, public awareness campaigns against drink-driving and the provision of consumer information. 1: The number of micro-breweries in Europe has tripled since 2010 Small business has always been big in brewing, but today more and more start-ups are combining local traditions with innovation.
Foto : Ilustration
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