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Sales of Plzeňský Prazdroj Slovakia grew by 1.8% last year
Bratislava, 08.03.2023
Plzeňský Prazdroj Slovensko sold almost 1.7 million hectoliters of beer in 2022, which represents a year-on-year increase of 1.8%.After two years of decline, the category of draft beers recorded a turnaround, and non-alcoholic beverages maintained their upward trend for the second year in a row.According to the company, the growing interest of Slovaks in lagers was also confirmed last year, when their sold volumes increased by 10%. "It turned out that Slovaks have a long-term inclination towards quality and like premium products, but at the same time they are open to new things, which also contributed to the overall positive balance.It is becoming increasingly clear that non-alcoholic Birell is a full-fledged choice for many, which grew significantly by 19% year-on-year," said Martin Grygařík, commercial director and vice-chairman of the board of directors of Plzeňský Prazdroj Slovensko. odkaz na stránku
Foto : Ilustration
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