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The EU sees Sweden as a model for household investment in the markets.
EU, 18.08.2025
The European Union (EU) wants to unlock trillions of euros from household savings by encouraging people to invest in capital markets. Sweden is seen as a model for how to achieve this. TASR reports this based on a Bloomberg report. The EU is expected to present its plan next week to mobilize citizens' funds deposited in bank accounts as part of its Savings and Investments Union initiative. By facilitating investment for people, Brussels aims to increase household wealth and improve companies' access to finance. Analysts say this could promote the wider adoption of Swedish-style bank accounts that allow people to easily invest savings in stocks. This is why Poland proposed an investment savings account earlier this month based on the Swedish InvesteringsSparKonto (ISK) system, aiming to create a 'culture of stocks' that would attract 100 billion zloty (23.48 billion euros) in the first three years.The Swedish model is considered one of the "best in the world" due to the ease with which people can invest in companies listed on the stock exchange, said a spokesperson for the European Commission's financial services department. He added that the goal of the European bloc is to provide citizens with a "broader range of tools and knowledge" for investing their savings in ways that can help enhance their personal finances while significantly boosting investments in the EU.Decades of this policy in Sweden, a country with around 10 million inhabitants, have helped make investing in stocks a sort of national sport. Swedish households invest more than half of their savings in stocks, which is more than double the average in the Eurozone, according to this year's report from the European Institute of Savings Banks.Anyone with a bank account can trade, and the investment account ISK, introduced in 2012, is exempt from capital gains tax. Securities can be easily bought and sold directly in a mobile banking app.The ISK simplifies tax reporting.ISK simplifies the tax structure around capital investments and removes bureaucratic barriers that previously discouraged participation.Almost a quarter of Swedes directly own shares in publicly traded companies, with their holdings averaging around 540,000 Swedish crowns (48,311.34 euros), according to data from Euroclear Sweden. The latest available data from the Swedish Investment Fund Association shows that about 70% of all Swedes directly invest money in mutual funds.It remains to be seen what impact the introduction of a pan-European savings and investment account could have on the broader European market.According to Jonas Strom, CEO of the Nordic investment bank ABG Sundal Collier Holding ASA, it is "definitely possible" to export the Swedish success of ISK accounts to a wider European audience.The European Commission would only offer a plan on how a pan-European savings and investment account could be created. Its implementation would be left to the member states. The success of the proposal will ultimately depend on the "political will" of the member states, added Strom.(1 EUR = 4.2588 PLN; 1 EUR = 11.1775 SEK)odkaz na stránku
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