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| Increased pre-christmas sales of Pilsner Urquell |
| Plzeň, 10.01.2008 |
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| Pilsen, Jiri Marecek - 20. 12. 2007 - Press release
People spend more at Christmas also in Poland
While the overall beer sales have remained average in December, the premium Pilsner Urquell beer has been sold in higher quantities than in the hottest summer months. Its sale keeps growing now by 35 per-cent as against the average monthly sales. The trend, according to which people spend more on premium beer during the holidays, can be spotted in the neighbouring countries as well, Poland including. In the several past years, Polish customers have been buying 10-15 per-cent more of the Pilsner Urquell lager than in the other months.
"In Poland, similarly as in our country, people tend to prefer local beer makes. Therefore, we appreciate it that they ever more often buy particularly Pilsner Urquell beer for their festive days. In the calendar year 2007, the overall year-on-year sales of Pilsner Urquell in Poland have increased by 8 per-cent. This figure has been achieved even though Pilsner
Urquell as a prestigious brand is more expensive there than its competitors, Heineken and Carlsberg," says Mr Jiří Mareček, the press spokesman of Plzensky Prazdroj.
More about the Polish beer market and Pilsner Urquell
Polish customers have traditionally preferred spirits; however, beer consumption has been increasing lately. Today, Poland is the tenth strongest beer market in the world with its sales of approximately 25 million hectolitres of beer. As against the Czech Republic, the Poles seem to prefer strong beers: 5-6 volume per-cent of alcohol represents
a standard among Polish beers. Beer brewers have nick-named Poland "the kingdom of tinned beer" - more than 44 per-cent of beer has been sold in cans, as against approximately 3 per-cent of tined beer sales in the Czech Republic.
The Pilsner Urquell make has lately boosted its marketing activities in Poland. This is one of the reasons why the Poles see Pilsner Urquell as prestigious brand of high-quality beer for modern people.
Czechs instruct Poles how to drink beer
"Pilsner Urquell gives a chance to all existing and future fans of the real beer", writes the Polish daily Gazeta. A newly opened www.akademia.pilsner.pl, a part of main Pilsner Urquell Polish webpage, will guide all interested Poles through the arts of serving and drinking beer of the Pilsner type, in such way as only their southern neighbours have mastered. If a Polish barman wants to be sure that he or she taps the beer in a proper manner, all they have to do is to visit the web, and they know the way.
Contact:
Jiri Marecek
Plzensky Prazdroj
+420 724 617 219
x x x
With total sales of more than 10.7 million hectolitres in the calendar year 2006 (including licensed production abroad) and exports to more than 50 countries throughout the world, Plzensky Prazdroj, a. s., is the leading beer producer in the region and the largest exporter of Czech beer
Plzensky Prazdroj, a. s., is a member of the global group SABMiller plc. Pilsner Urquell is the international flagship of the portfolio of SABMiller brands Plzensky Prazdroj, a. s.
SABMiller, plc, is one of the world's largest brewers, with brewing interests or distribution agreements in over 60 countries across six continents. The SABMiller brand portfolio consists of international brands such as Miller Genuine Draft, Peroni Nastro Azzurro andPilsner Urquell, as well as almost 200 other successful regional and national brands. Outside the U.S., SABMiller is one of the world's largest producers and distributors of Coca-Cola products. In the financial year ending on 31 March 2007 the Company showed revenues of USD 18.620bn, and pre-tax profits in the amount of USD 3.591bn.
Jiri Marecek
spokesman
Mobile: +420 724 617 219
A SABMiller plc company |
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Address : Euro-Brew Ltd., Hlboká 22, 917 01 Trnava, Slovakia
Tel. : +421 33 53 418 53, Fax : +421 33 53 418 52, E-mail : info@eurobrew.sk |
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